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DNA TraceBack

Consumers are increasingly interested in product attributes. DNA TraceBack traces the DNA in meat and fish to verify the exact origin of products. It is the most advanced protein traceability system available, and can be used to source verify grocery products with greater precision and accuracy.

The Gold Standard in Supply Chain Integrity

The DNA Difference

DNA is tamperproof and permanent, making it a fullproof way of tracing food from farm to fork. Unlike other traceability methods, DNA TraceBack® uses nature’s barcode to provide accurate information on the entire supply chain – linking the DNA in primary protein, cooked and processed products from point of sale back to source.

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Brand Protection

By tracing the DNA in meat and linking it to the original animal and its production history, DNA TraceBack enables grocers and meat processors to source with integrity. This advanced level of supply chain transparency helps verify product claims, and can be used to market retail and meat brands with greater confidence to consumers.

Quality Improvement

DNA TraceBack helps simplify the complexity of continuous quality improvement. It gives meat producers a tool to verify the source and genetic background of live animals procured, and provides retailers and meat processors with vital supply chain insights which can be used to identify, enhance, and standardize the production of high-quality meat products.

Processed Meat Traceability

DNA TraceBack enables retailers and processors to accurately identify production batches and monitor the flow of raw materials throughout large grinding operations. This level of supply chain transparency can improve hazard management, reduce costs associated with product recalls, and enhance food safety protocol.

DNA TraceBack

Innovative Consumer Marketing

UK & Ireland

IdentiGEN Ltd. Block 2, Blackrock Business Park, Carysfort Avenue, Co. Dublin, A94 H2X4, Ireland

+353 1 6770221

IdentiGEN Ltd. Unit 5, Imperial Courtyard, Imperial Way, Newport, NP108UL, Wales

+44 1633 810532
+44 1633 817034

US & Canada

IdentiGEN North America, Inc. Suite 296, 2029 Becker Drive, Lawrence, KS 66047, USA

+1 785 856 8800
+1 785 856 8817

IdentiGEN Canada Ltd. Suite 164 Parma Centre, 3359, 27 Street NE, Calgary, AB T1Y 5E4, Canada

+1 403 250 5027
+1 785 856 8817

Switzerland, Germany & Austria

IdentiGEN Switzerland AG, Brandstrasse 24, 8952 Schlieren, Switzerland

+41 79 293 7666

Czech Republic, Poland, Slovakia, Hungary

IdentiGEN Czech s.r.o. Ostrovského 253/3, 150 00, Prague, Czech republic

+420 777 166 672