DNA TraceBack®

Consumers are increasingly interested in product attributes. DNA TraceBack® traces the DNA in fish and seafood to verify the exact origin of products. It is the most advanced protein traceability system available, and can be used to source verify grocery products with greater precision and accuracy.

The DNA Difference

DNA is tamperproof and permanent, making it a fullproof way of tracing food from source to fork. Unlike other traceability methods, DNA TraceBack® uses nature’s barcode to provide accurate information on the entire supply chain – linking the DNA in primary protein, cooked and processed products from point of sale back to source.

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Brand Protection

By tracing the DNA in fish and seafood and linking it to the original individual or population and its production history, DNA TraceBack® enables grocers and processors to source with integrity. This advanced level of supply chain transparency helps verify product claims, and can be used to market retail, fish and seafood brands with greater confidence to consumers.

UK & Ireland

IdentiGEN Ltd. Block 2, Blackrock Business Park, Carysfort Avenue, Co. Dublin, A94 H2X4, Ireland

+353 1 6770221

IdentiGEN Ltd. Unit 5, Imperial Courtyard, Imperial Way, Newport, NP108UL, Wales

+44 1633 810532
+44 1633 817034

US & Canada

IdentiGEN North America Inc. Suite 296, 2029 Becker Drive, Lawrence, KS 66047, USA

+1 785 856 8800
+1 785 856 8817

Switzerland, Germany & Austria

IdentiGEN Switzerland AG, Brandstrasse 24, 8952 Schlieren, Switzerland

+41 44 733 7000

Czech Republic, Poland, Slovakia, Hungary

IdentiGEN Czech s.r.o. Ostrovského 253/3, 150 00, Prague, Czech republic

+420 777 166 672