Beef

Make beef products more marketable

Differentiating beef through innovation

Today’s consumers demand and are paying for premium product attributes, superior eating experiences and a new standard in transparency.

DNA TraceBack® identifies the exact animal beef products come from and provides an unprecedented level of transparency for even the most complex supply chain. By integrating production data and proprietary analytics with the genetics of animals across the supply chain, DNA TraceBack® can also help identify animals with the best potential to deliver the highest quality consumer eating experiences. This level of traceability and transparency enables brands to market with greater confidence and openly share the story of their provenance, breed, supply chain integrity and eating quality.

Beef
Beef
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