Poultry

Verify
Poultry Standards

Dna TraceBack® cuts through the complexity of poultry

In recent years, growing consumer concerns have prompted several retailers and foodservice providers to implement new welfare standards in the production of chicken by 2026.

Whether they are fresh, frozen, processed or cooked, DNA TraceBack® accurately traces poultry products from the fork to the farm and is valued by the industry to verify approved breed lines and other key attributes at the scale required.

Poultry
Poultry
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