Industry Feedback

Brand Protection for Major US Foodservice Provider

“DNA is the only way to keep track of meat as an animal is disassembled during processing. It keeps the supply chain honest and ensures that our brand value is protected. Through DNA TraceBack®, we are able to continuously improve the quality of our products by identifying which suppliers have the best meat and focus our purchasing.”

Supply Chain Integrity for Leading European Beef Producer

“We recognised customer concerns around trust and labelling, so we decided to add additional quality assurance measures. Now that we are collecting DNA, we can connect this with the animal’s age, weight, sex, and feeding regimen, and have the data to take this to another level. There is a common agenda that consumer trust in the food system is paramount. We within the food system have to decide how to properly reassure consumers that we’re taking this issue seriously.”

Product Origin Guaranteed for Irish Pigmeat

“We continue to carry out DNA testing on all pigmeat products in retailers, butchers, secondary processors and other foodservice providers. The successful campaign in 2015 resulted in increased volumes of pigmeat purchased on the home market. The scheme has impacted hugely on farmgate prices, delivering approximately 10c/kg to producers. Due to the DNA programme the quantity of Quality Assured product in supermarkets has increased to almost 100% of own brand products and ensures consumers are fully informed of the origin of pigmeat they are buying.”


IdentiGEN Ltd. Block 2, Blackrock Business Park, Carysfort Avenue, Co. Dublin, A94 H2X4, Ireland

+353 1 6770221

US & Canada

IdentiGEN North America, Inc. Suite 296, 2029 Becker Drive, Lawrence, KS 66047, USA

+1 785 856 8800

+1 785 856 8817

Switzerland, Germany & Austria

IdentiGEN Switzerland AG, Brandstrasse 24, 8952 Schlieren, Switzerland

+41 44 733 7000


IdentiGEN Ltd. Unit 5, Imperial Courtyard, Imperial Way, Newport, NP108UL, Wales

+44 1633 810532

+44 1633 817034

Czech Republic, Poland, Slovakia, Hungary

IdentiGEN Czech s.r.o. Ostrovského 253/3, 150 00, Prague, Czech republic

+420 777 166 672